8/14/2023 0 Comments Sample of about us page content![]() With the ‘About Us’ page, as an online instructor you offer to students the opportunity to meet you by presenting some essential information about your personal and professional profile.Īpart from that, an About Us page also gives you the chance to establish a relationship with people you haven’t met yet, providing you with an extra competitive advantage over other course sellers who are promoting the same product, but fail to become well-known to the public. The purpose of an About Us page is to draw people’s attention and help them understand who you are and what you have to offer. By making the best use of the space (on the site) and the time visitors stay on your page, it provides all the information they need to decide if they want to engage with you or not. What’s great about this discovery is that all three company elements can be combined into one page constituting all the content you should care most about and need to present. On a comparison table the ‘About Us’ page comes at third place following the Product/Services (top priority) and Contact Information (second place). Why is it important?Ī recent survey from KoMarketing, revealed that the first thing 52 percent of participants want to see on a website’s home page is the About Us/Company Information section. It’s the place that gives you the opportunity to talk about what you do and why it matters.Įvery successful entrepreneur knows that a well-designed About Us page brings ‘all the boys and gals in the yard’ which means that it acts as the first point of contact between the ‘creator’ and the ‘receiver’ or else in marketing terms, the ‘seller’ and the ‘buyer’. The About Us page of your site is the page where you get to talk about yourself and present how awesome of a person you are. So, here it goes… What is an About Us page? ![]() And since you cannot fit everything into a single page, you need multiple pages to help present your business in the best light possible.Īfter explaining the significance of the ‘Thank You’ page, in the present article, we turn our focus to the About Us page, which is another integral part of a successful business site. ![]() Just like every person is unique, has different things to say and offer to the rest of the world, the same way each landing page is designed to serve a different purpose.
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